Our first lecture will be just this - how to create a blog that will make people sit up and pay attention to you.
- Find a hook.
Look at all the biggest blogs in Stardoll history. Perez Hilton of Stardoll. Elite News. Stardoll's Fashion Police. They all had a hook, a theme. Find your own unique theme, and you pull in a whole new audience. The trick with this is to not pick anything too obscure - e.g. a blog called Medolls That Look Like Steve Buscemi. Because how far can you take that, really? Also, deciding to write a fully-blown film each week starring all the famous 'elites' on Stardoll may seem like a good idea at first, but you'll quickly get bored after the second essay. Pick an idea that can stand the test of time.
Create a whole new persona, if you have to. When you are acting, taking on a whole new character can enhance your confidence, and the same applies to blogging. Creating a new Medoll, a new name and a new personality takes you outside your comfort zone, and helps you to become a better writer. Of course, it's not always necessary - people respect you having the guts to put your own name to a 'bitchy' comment. And the golden rule of writing under a pseudonym? Never ever make that pseudonym 'Gossip Girl'.
I'll keep these lectures short, one point at a time.
Next time: Knowing your subject.